What We Evaluate
Every product considered for ElevoraHealth is reviewed through a structured evaluation process. We look beyond marketing claims and focus on what matters for long-term well-being.
- Full ingredient disclosure and sourcing transparency
- Manufacturing practices and quality certifications
- Clinical or scientific basis for key ingredients
- Brand history, reputation and market positioning
What We Prioritize
Our curation focuses on products that align with a responsible, long-term approach to health and vitality:
- Formulations designed for sustained benefit, not short-term effects
- Clean, transparent labels with clearly identified ingredients
- Brands that communicate honestly and avoid exaggerated claims
- Products appropriate for adults over 40 and their specific needs
What We Avoid
In a market filled with bold promises and aggressive tactics, we choose to stand apart. We intentionally exclude products that rely on:
- Exaggerated or unsubstantiated health claims
- Miracle positioning or instant-result promises
- Proprietary blends that hide ingredient quantities
- Fear-based or urgency-driven marketing
- Trend-driven formulations without long-term scientific context
Our Selection Principles
We apply a consistent set of principles when deciding whether to feature a product:
- Would we recommend this to someone we care about?
- Does the brand communicate with integrity?
- Is the formulation aligned with long-term vitality?
- Can the consumer make an informed decision based on what is disclosed?
Our Commitment to Clarity
We recognize that trust is earned through consistency. Our standards are not just guidelines — they are commitments to our audience. If a product does not meet these criteria, it does not appear on our platform, regardless of commercial opportunity.
This is how we believe wellness curation should work: with intention, transparency and respect.